How to choose a coach: 7 questions to ask before you book

Coaching is not a regulated profession in the UK, which means anyone can use the title "coach". That makes choosing carefully important. The good news is that a few direct questions quickly separate trained, ethical coaches from the rest.

1. What training and accreditation do you have?

Look for a recognised coach-specific qualification and membership of a professional body such as the International Coaching Federation (ICF), the EMCC or the Association for Coaching. ICF credentials (ACC, PCC, MCC) require training hours, logged coaching hours and an assessment, so they are a useful signal of experience. On Coaching Session you can filter by ICF accreditation and see each coach's memberships on their profile.

2. Who do you usually work with?

A coach who mostly supports students before exams works very differently from one who coaches company directors. Ask for the kinds of clients and goals they see most often and whether yours is a good match.

3. How does a typical programme work?

Ask about session length, frequency, total number of sessions and what happens between sessions. Clear coaches can describe their process in a few sentences.

4. How will we know it is working?

Good coaching starts with goals you can recognise when you reach them. Agree at the start how you will review progress, for example after the third session.

5. What does it cost, and what is included?

Compare the price per session, any package discounts, cancellation terms and whether messages or exercises between sessions are included. The cheapest option is rarely the best value, but neither is the most expensive.

6. Do you follow a code of ethics and have supervision?

Professional bodies ask members to follow a code of ethics covering confidentiality and boundaries. Many coaches also have regular supervision with a more experienced coach. Both protect you as a client.

7. Can we have a short introductory call?

Trust and rapport matter as much as method. A free 15 to 30 minute call lets you check whether you feel comfortable and understood. Many coaches on Coaching Session offer this; look for the "Free intro call" label.

Red flags

• Guaranteed results or promises to "fix" anxiety, depression or trauma.
• Pressure to pay for a long package before you have met.
• No clear answer about training, ethics or confidentiality.

Take your time. The right coach will be happy to answer every one of these questions.